Introduction to WhatsApp Marketing WhatsApp has transformed from a simple messaging app into a powerful marketing tool, especially for e-commerce businesses. With over 2 billion active users worldwide, it offers a direct, personal, and highly engaging way to connect with customers. 1.1 The Rise of Conversational Commerce Traditional marketing (email, SMS) has lower engagement rates. […]
The WhatsApp Business API is a game-changing tool for enterprises, enabling automated messaging, CRM integration, and large-scale notifications. Unlike the standard WhatsApp Business app, the API is designed for high-volume communication, making it ideal for eCommerce, healthcare, real estate, and agencies. How WhatsApp Business API Works Approval Process Businesses must apply through a Meta-approved provider (like Tarjeeh AI Automations). Requires verification of […]